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The latest technology in recruitment marketing

About Social Media Recruitment

Social Media Recruitment (SMR) is AstraZeneca’s new tool to reach both active candidates* (candidates actively looking for their next career opportunity) and passive candidates** (candidates passively interested in knowing about new career opportunities) right in their newsfeeds on Facebook, Instagram and LinkedIn.

Candidates are reached by AstraZeneca’s recruitment campaigns by social media targeting, based on the candidate profile for the open position in question.

This generates increased candidate traffic into every open position that has social media recruitment activated. Please see results below.  

  • *Active candidates currently make up about 25 % of the talent market
    ** Passive candidates currently make up about 60 % of the talent market
    (Source: LinkedIn

What you can expect from SMR

Results from Social Media Recruitment

Each published Social Media Recruitment Campaign will, on average, generate the following reach and results for your open position:

1. Reach 17 000 relevant candidates* (both active and passive) right in their newsfeeds on Facebook, Instagram and LinkedIn

2. Generate an extra +300 candidate clicks* into your position on AstraZeneca Careers (twice as many compared to recruitment campaigns where social media is not activated). 

3. Enable additional candidates to apply that would otherwise not be reached by the opportunity

4. Create stronger AstraZeneca employer brand awareness among relevant target groups as a result of thousands of relevant candidates being reached by each campaign

Please see how SMR is activated on your open position, step by step, below.

  • *Statistics based on AstraZeneca’s published Social Media Recruitment campaigns in 2019 having reached 950 000 candidates in total, resulting in 17 000 additional candidate clicks into open positions on AstraZeneca Careers.

This is how it works...Step 1/5

You are recruiting your next talent to AstraZeneca!

As you launch a recruitment process to find your next talent, you contact your Talent Aquisition Partner who will place an order on a Social Media Recruitment campaign for your open position. Your TAQ Partner will provide the team at Oddwork with relevant information on the open position, and the campaign is ready to be created.

Step 2/5

Copywriters create your campaign

Your copywriting team at Oddwork will create your recruitment campaign (text + picture/video) in alignment with AstraZeneca’s brand, company culture, the open position in question and of course – best practice based on all of our constantly growing data on successful AstraZeneca social media recruitment campaigns. When your social media recruitment campaign is ready, it will be sent to your TAQ Partner for approval.

In the next step, your digital specialists step in. Click on to get there.

Step 3/5

Digital specialists target and optimize your recruitment campaign

Based on the open position you are recruiting for, digital specialists will identify specific candidate target groups in social media for your specific open position and recruitment campaign. Once performed, the campaign is ready to be published in AstraZeneca’s social media channels. Click on to get there.

Step 4/5

Campaign is published! Candidates apply

Your campaign is approved and your target groups ready. Your social media recruitment campaign is now published in AstraZeneca’s social media channels toward relevant target groups on Facebook, Instagram and LinkedIn. Relevant candidates will see your recruitment campaign right in their news feeds, where they easily click in to apply at AstraZeneca Careers. The campaign will run for 14 days.

Step 5/5

Performance Report

Everything that happens in and around your social media recruitment campaign is being monitored and followed by your team at Oddwork to guarantee the best possible results. When your recruitment campaign has reached it’s finish line, a Performance Report will be created and delivered to your Talent Aquisition Partner. In this report all relevant results from your recruitment campaign will be shown in a transparent way. You will see how many people have been reached by your campaign to the number of link clicks that have been made by candidates into your open position on AstraZeneca Careers.

Of course, we are always here if you have any further questions. We see it as one of our missions to educate our partners in social media.

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Social Media Recruitment Case

SMR: Quality Control Specialist

When TAQ Partner Helena Kallin was launching the recruitment process for AstraZeneca’s next Quality Control Specialist, she activated Social Media Recruitment on the open position. With campaign copywriting focusing on the exciting opportunities that await for the right candidate (and the possibility of contributing to AstraZeneca’s purpose), the campaign was launched toward relevant target groups.

The campaign was published toward relevant target groups on Facebook, Instagram and LinkedIn for 14 days.

The results

+15 265 people reached within relevant candidate target groups
+ 497 campaign engagements (like, click, comment share)
+252 candidate clicks into the open position on AstraZeneca Careers

Social Media Recruitment Case

SMR: Associate Director

When TAQ Partner Åsa Lothigius was launching the recruitment process for AstraZeneca’s next Associate Director, she activated Social Media Recruitment on the open position. With campaign copywriting focusing on how AstraZeneca is now looking for its’ next colleague to lead a highly skilled preformulation and biopharmaceutics team, the campaign was launched toward relevant target groups.

The campaign was published toward relevant target groups on Facebook, Instagram and LinkedIn for 14 days.

The results

+18 441 people reached within relevant candidate target groups
+ 469 campaign engagements (like, click, comment share)
+318 candidate clicks into the open position on AstraZeneca Careers

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Social Media Recruitment Case

SMR: Computational Chemist

When TAQ Partner Karin Lyckemalm was launching the recruitment process for AstraZeneca’s next Computational Chemist, she activated Social Media Recruitment on the open position. With campaign copywriting focusing on high-level expertise in Oligonucleotide design and the opportunity of creating chemistry that sparks the discovery of future medicines, the campaign was launched toward relevant target groups.

The campaign was published toward relevant target groups on Facebook, Instagram and LinkedIn for 14 days.

The results

+12 566 people reached within relevant candidate target groups
+ 717 campaign engagements (like, click, comment share)
+640 candidate clicks into the open position on AstraZeneca Careers

Reach the right talents using social media

To learn more about SMR

AstraZeneca has a partnership with Oddwork to attract more candidates to open positions and to build a stronger employer brand with SMR. If you want to learn more about SMR, please contact your Talent Aquisition Partner or get in touch with Oddwork directly.

Yes, I would like to get in touch with Oddwork

Please fill in your contact information and message about Social Media Recruitment. We are looking forward to get back to you shortly!

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