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What you can expect from SMR in collaboration with Oddwork

Results from Social Media Recruitment (SMR)

Social Media Recruitment (SMR) will create great impact and results in relation to increased inflows of relevant candidates to your open positions, as well as a stronger employer brand awareness among relevant target groups. This is due to every published recruitment campaign reaching thousands (or tens of thousands) of relevant people within your relevant target groups. SMR in collaboration with Oddwork will generate, on average, the following results in every campaign*:

1. Twice (+100 %) as many interested candidates clicking into your job posts and open positions

2. These interested candidates will stay +40 % longer on your job posts, as a result of greater interest in the open position due to the professional and structured targeting working in the background of every published social media recruitment campaign

3. More candidates applying to your open positions, depending on the position you are recruiting to

4. Stronger employer brand and brand awareness among relevant target groups, as a result of thousands or tens of thousands of people within relevant target groups being reached by your brand in every published social media recruitment campaign

Please read on to see how SMR works, step by step.

  • *Statistics based on all positions Oddwork has recruited to or has activated social media recruitment on from January to December in 2018

Reach your talents with the latest technology in social media

About Social Media Recruitment (SMR)

We live on a talent market where the use of social media to gather information on potential emoployers has never been stronger. 83 % of the Swedish population is active on social media today (IIS, Svenskarna och Internet 2018). 76 % of Swedes are active on Facebook. 60 % on Instagram. 63 % are active on their social media, daily. To reach the talents you are looking for, only publishing an open position on your career site and conventional job post platforms is no longer enough – as you will only reach a limited number of actively job searching candidates. To reach those who are also passively looking for their next career opportunity (and those who already  have a job today but are interested in their next step) you have to communicate via social media to take the career opportunities directly to them.

With Social Media Recruitment (SMR) Oddwork’s coppywriters and digital specialist teams will help you reach both active and passive talents within your relevant target groups through the latest technology in social media. At the same time, building your employer brand and brand awareness even stronger. Oddwork handles SMR on a national and global level for brands such as AstraZenecaVolvo Group, KPMG, Forsman & Bodenfors, IHM Business School and Poppel’s Brewery.

This is how effective it is...Step 1/5

You are recruiting your next talent!

As you launch a recruitment process to find your next talent, you contact Oddwork to activate Social Media Recruitment (SMR) on your open position. If we already have an ongoing partnership agreement, you have your personal SMR order platform already set up. There you can easily place your order in under 60 seconds. We will ask for available information on the open position and prepare your copywriting and digital specialist team at Oddwork that will be responsible for creating, targeting and publishing your social media recruitment campaign in your social media channels (Facebook, Instagram and/or LinkedIn). Snapchat and Twitter also available. In the next step, your copywriters will create your social media recruitment campaign. Click on the button to the right to get there.

Step 2/5

Copywriters create your social recruitment campaign

Oddwork’s copywriters are experts on making both company and open position come to life in the best possible way in social media recruitment campaigns. That’s what happens when you are given the opportunity to write and create hundreds of job posts and social media recruitment campaigns for all sorts of exciting positions and companies every year. Your copywriting team at Oddwork will create your recruitment campaign (text + picture/video) in alignment with your brand, company culture, the open position in question and of course – best practice based on all of Oddwork’s constantly growing data on successful social media recruitment campaigns. When your social media recruitment campaign is ready, it will be sent to you for approval. In the next step, your digital specialists step in. Click on to get there.

Step 3/5

Digital specialists will target and optimize your campaign

Social media gives us the opportunity to communicate your social media recruitment campaigns toward highly relevant target groups in a deeply targeted and effective manner. This is our digital specialists’ expertise. Based on the open position you are recruiting for, they will identify specific candidate target groups in social media for your specific open position and recruitment campaign. They will also prepare Oddwork’s intelligent AI-algoritms that will be activated on your social media recruitment campaign as soon as we publish the campaign – which is the next step. Click on to get there.

Step 4/5

Campaign is published! Candidates apply

Your campaign is approved and your target groups ready. Your social media recruitment campaign is now published in all your relevant social media channels toward your relevant target groups via Facebook, Instagram, and/or LinkedIn (Snapchat and Twitter also available). Relevant candidates will experience your recruitment campaign and brand straight in their news feeds – where they easily click in to apply. As soon as the recruitment campaign has been published, digital specialists will active Oddwork’s intelligent AI-algorithms on your campaign, guaranteeing the best possible result, day and night, during the campaign’s publication period.

Step 5/5

Results & Performance Report

Everything that happens in and around your social media recruitment campaign is being monitored and followed up by your team at Oddwork to guarantee you the best possible results – every time. When the campaign has reached it’s finish line, a Performance Report will be created and delivered to you. In this report all results created from your recruitment campaign will be shown in a transparent and educational way. Here you will see everything from how many people have been reached by your campaign to the number of link clicks that have been made by candidates into your open position. Of course, we are always here if you have any further questions. We see it as one of our missions to educate our partners in social media.

Your opportunity to take your campaigns to the next level

Add on: Creative Upgrade

When activating a Social Media Recruitment campaign, Oddwork’s Art Directors have every possibility to take your branding material (picture/video) that you want to use in your campaign to the next level – to raise your campaign and brand experience among your target groups even further.

By adding Creative Upgrade to your campaign, Art Directors will upgrade your brand material in alignment with your brand and culture according to the following:

  • 1. Editing and upgrade of your brand material, eg. lighting, coloring, contrasts, sharpness, filters etc. in alignment with your brand
  • 2. Tailored visual measurement adaptions of brand material to fit all relevant social media formats where the recruitment campaign will be published (eg. Facebook Newsfeed, Instagram Stories, Instagram Newsfeed, LinkedIn Newsfeed etc.)
  • 3. Opportunity to develop brand material from still imagery into moving video material, making both brand and recruiting campaign come alive even more
  • 4. Other creative possibilities that will we identified to raise the brand experience of your recruitment campaign even further among your target groups

Build a stronger employer brand and reach the right talents in social media

Contact us about SMR

Oddwork helps companies all over Sweden (and abroad) to build stronger employer brands and attract more talents to their open positions via Social Media Recruitment (SMR). Get in touch and we’ll tell you what we can do together for your company and brand.

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